Force Factor Social
Over 2.5 years at Force Factor, I designed a wide range of Instagram content—including feed posts, and stories. From product launches to seasonal, culturally relevant moments, my goal was to boost engagement with bold, vibrant visuals, creating more simple animations that aligned with Instagram’s evolving emphasis on Reels and motion-driven content.
Below are a handful of my favorite ones.
Total Beets Pre-Workout Hype Reel
For the launch of Force Factor’s latest pre-workout under the Total Beets sub-brand, I concepted and directed a reel centered on its heart-healthy benefits. The concept used a steady heartbeat (opening & closing) to reinforce the product’s unique edge, paired with high-energy workout visuals, upbeat music, and dynamic transitions to convey the power and efficacy.
Concepted & Art Directed by: Nikolina Cargonja
Shot & Edited by: Chris Bukowski
